Dorian Villalba
Work
About
Resume
Amazon
Simplifying Processes
for Amazon’s Finance Teams
At-A-Glance
In the high-stakes world of finance and technology, managing internal tools for seamless collaboration is critical. Amazon's finance teams faced challenges with an outdated FinTech tool that lacked structure, validation, and user guidance. This spurred a comprehensive redesign, resulting in a streamlined, modernized system that integrates API-driven workflows and ensures clarity and efficiency for users across the finance organization.
My Role
UX Design - user research, visual design, interaction design
Team
Melinda Nguyen
Wei Wang
Nik Patel
Timeline
May 2024 - Aug 2024
Tools
Figma
Project Manager
I submitted my headcount request 2 weeks ago..
Now
The Problem
Teams were burdened by outdated technology.
TPM
Hey, here's the document you requested..
10 mins ago
Project Manager
I am not sure if I filled this out correctly?
Now
The Solution
Integrated Workflow System
Bridging the gap between disconnected tools and outdated workflows through a redesigned portal. By integrating notifications, improving user guidance, and enabling seamless references to existing data, the system enhances efficiency and reduces manual effort, enabling finance teams to focus on impactful work.
01.
Collect
Collect key insight and important context with a collaborative feedback layer over your creative projects.
Rene Zelmer
2d ago
Jayany idea about which img to put in here?
Jay Park
2d ago
Rene I think we can use one of these... Josh what do you think?
Rene Zelmer
2d ago
JaySounds good! Thank you :)
😊
1
Send
Redesigned
Portal
Internal Notification Systen
Enhanced Validation
System
Copy and reference system
Tooltips
Cloudscape Design System
Up/downstream Integrations
Research
How does agencies typically gather feedback and what are their challenges?
Methods
Slack
PM Tools
Figma
Others (Micros...
No Set Process
During the survey, I was able to capture that majority of agencies are utilizing some sort of project management tools in their feedback processes.
Almost every companies using Slack as their main messenger app.
However, some smaller agencies often don't have a set feedback processes.
We use a standard ticketing tool, but the biggest problem with that is that we then get a bunch of redundant tickets.
Marketing Agency
We don't really have a set process. I would say it ends up being “the path of least resistance” for our clients.
Advertising Company
Pain points
As we just looked it up, since their feedback processes involve multiple tools, the majority of their pain points relate to the amount of time spent organizing feedback from them.
Meanwhile, conversations can easily get lost.
Some also mentioned that they have experienced inefficiency in communication because it's hard to understand which specific parts their client is referring to.
Spends too much time creating cards in project management tools like Jira, Github issues, Pivotal Tracker, Asana, etc.
Marketing Agency
The single most critical factor was the size of the company. Because the larger the company,
Company size comparison
Number of tools
Complexity (1-5)
Time spent (hr...
Efficiency (1-5)
the bigger the teams, stakeholders, clients, customers.
→ conversations are more likely to get lost or tangled.
the more tools there are to maintain the conversations.
→ requiring more time spent on each tool.
HMW
How might we create a centralized and intuitive tool to efficiently collect, share, and organize feedback processes?
